The Fresh Connection APICS Global Student Challenge is designed as an annual competition between student teams from across the globe. It offers them a challenge and a learning experience at the same time. Students in a team of four have to make the best strategic and tactical choices for the value chain to save the virtual company, The Fresh Connection, from financial ruin. This Challenge is a unique opportunity for students striving to gain more experience and a chance to boost their careers.

The virtual producer of fruit juices, The Fresh Connection, is delivering to retail channels. As the company is suffering severe losses, a new management team has been appointed. Four participants take up a role in this new management team:

  • Vice President Purchasing
  • Vice President Operations
  • Vice President Sales
  • Vice President Supply Chain

The team has the assignment to make the company profitable again by realizing the highest possible Return on Investment (ROI). The participants do this by making strategic and tactical decisions and optimizations in the complete value chain.

The 2017 edition once again promises to attract hundreds of university teams from tens of countries, and several thousands of participants. In October, prior to the APICS 2017 Conference, there will be a spectacular APICS TFC Global Student Final in San Antonio, USA. The continent winners of the Challenge will compete alongside 9 APICS District Case Competition winners to become The Fresh Connection World Champion!